With the approval of the Ley de Fomento a la Industria Vitivicola, Mexico’s wine industry is expected to receive a significant boost.
Historically, wine has never been especially popular in Mexico although that trend appears to be changing. Wine consumption in Mexico has increased from 0.45 liters per capita a year in 2009, to 0.94 liters in 2018.
Specifically, the law will help make the country 15 percent more competitive domestically, pushing back against the domination of its own wine market currently enjoyed by forces abroad.
This according to Gabriel Padilla, director of the Mexican Council of Wine Producers, who says that in the last 15 years imports of wine to Mexico have increased by 274 percent. He considers this increase in demand a golden opportunity thus far not taken advantage of by local producers.
Among other things, the law will increase the amount of land allocated for wine growing and improve infrastructural capacity in the country.