Online retail giant Amazon June 30 launched its physical goods store in Mexico at Amazon.com.mx. The company had been operating a Kindle bookstore in the country since 2013.
“The expansion of Amazon.com.mx represents Amazon’s biggest international launch ever,” said Juan Carlos Garcia, Country Manager for Amazon Mexico. “With convenient and secure payment options and fast delivery, our goal is to deliver a world-class shopping experience for customers in Mexico.”
The new site has more categories than any other international Amazon website has featured at launch, according to a company press release.
Categories include Consumer Electronics, Kitchen & Home, Sports & Outdoors, Tools & Home Improvement, Baby, Health & Personal Care, Watches, Books, Music, DVD, Video Games and Software. Consumers receive free shipping on orders above 599 pesos. Customers also have the option of picking up their purchases from hundreds of locations across the country.
As part of the launch, Amazon says it is introducing three Kindle e-readers for Mexican customers. They include the 1,499-peso Kindle; the all-new Kindle Papaerwhite with a 300 ppi display, new exclusive Kindle font Bookerly, and a new typesetting engine for more beautiful pages; and Kindle Voyage, the most advanced Kindle ever created with a 300 ppi display and the highest brightness and highest contrast of any Kindle.
All the Kindles have displays that read like real paper, so they can be used in bright sunlight with no glare, and read without eye strain.