The fourth annual Festival de Agave hits Guadalajara’s Plaza de la Liberacion, Saturday, May 26. The event seeks to promote the tradition and culture of agave cultivation and harvest.
As if it needed any help – UNESCO has recognized Jalisco’s “agave landscape” and ancient industrial tequila facilities with a “Cultural Patrimony of Humanity” denomination. Also, the region’s signature liquor is wildly popular the world over.
However, there’s no harm in gilding the lily. To that end, the festival will come complete with a variety of traditional tequila-making paraphernalia, including horses, carts, and jimadores (the men who dig out the gigantic agave piñas), painting and sculpture competitions, concerts, and an award for the best agave producer (El Premio Don Andres Zeta Barba). Finally, a parade will start on Avenida Vallarta at 6 p.m., culminating in a concert at its destination, Plaza de la Liberacion.
The festival is set to begin at 10 a.m. Entry is free.