Each year, at the start of September, Guadalajara resounds to the thumping and emotional sound of mariachi, as the city indulges itself in the nation’s unique and much loved musical genre with a stellar international festival.
Obviously, the “live” 27th edition International Mariachi and Charrería Festival has been canceled due to health concerns, but the music and excitement can still be enjoyed in digital format, says the Guadalajara Chamber of Commerce, organizers of the event.
Since its founding in 1994, the festival has been an important source of income for Guadalajara, with mariachi bands from many corners of the globe participating. The city received a windfall of around 150 million pesos from the 2019 event, according to Gustavo Staufert, director of the Visitors and Conventions Office (OFVC).
Although the colorful annual parade through the city center and prestigious nightly galas at the Teatro Degollado will be missing this year, fans can expect many surprises on “various digital platforms,” the Chamber of Commerce says. Look in next week’s Reporter for details of how to enjoy the festival from the comfort of your living room.