Despite the pandemic restrictions (botón de emergencia) introduced in Jalisco prohibiting all social gatherings in the state until January 31, the 74th edition of the Intermoda fashion trade show went ahead on schedule at Expo Guadalajara this week, much to the disbelief of many.
The event limited attendance to 1,500 professional buyers per day, and a maximum of 5,000 in the entire event hall. Few live models were allowed, and most of the exhibitors displayed their new fashions on mannequins.
Organizers canceled most of the ancillary events that could have been sources of contagion. Amid much criticism on social media from citizens who cannot take walks in parks or plazas, authorities justified their decision to permit the trade show to take place, stressing its importance to an industrial sector that has been adversely affected by the coronavirus pandemic.