On Wednesday, May 31, an automotive icon of Mexico was put out to pasture, ending a decades-long love affair between it and millions of Mexican families.
The Mexican arm of Japanese auto-manufacturing giant Nissan has decided to discontinue its Tsuru model, the inexpensive mid-sized sedan introduced to Mexico in 1984. As a tribute to its relationship to the Mexican nuclear family, the last thousand units will be released as a special edition, dubbed “Buen Camino,” a loose translation of which might be “happy trails.”
Nissan Mexico President Mayra Gonzalez waxed nostalgic, saying, “We are certain that [the special edition] will be appreciated by the people who’ve enjoyed [the Tsuru’s] qualities through the years, and by the people who during the previous three decades proudly produced and marketed this Mexican-made product.”
Those purchasing the Buen Camino will be availed of – in addition to various small upgrades both practical and aesthetic – a key chain, a commemorative plaque, and a personalized letter of appreciation for their loyalty to the Tsuru brand.
For more information on the Bueno Camino, go to Nissan.com.mx/tsuru.