“If God is everywhere, does that mean he’s in the toilet?”, a child once asked.
Facebook, while not as-of-yet occupying your commode’s u-bend, does seem to have an interest in becoming as omnipresent as humanely possible.
Rather than evincing any interest in invading household appliances, Patrick Hruby, director in Latin America for Facebook’s small and medium-sized business sector, wants to reinforce in the minds of business owners the indispensability of the planet’s most popular social network in the sphere of business promotion.
“Everyone is constantly on their cellphones the world over. Mexico is no different. If business owners want to find clients, this is where they’ll be,” said Hruby during a recent conference in Guadalajara, called “Facebook Impulsa tu Empresa” (Facebook Boosts Your Business). 
Facebook counts 76 million people in Mexico among their vast army of users, through which about 73 percent are in some way or another connected to a small-to-medium-sized business. It would therefore seem to be an optimal tool for growing one’s business.
Considering that your typical Facebook user can avail themselves of a formidable arsenal of tools - photos, videos, likes, comments, links to other social media or promotional platforms - the possibilities for promoting one’s shop are multitudinous. However, Hruby offered a few tips for those overwhelmed by choice:
One: If you have employees, personalize them by providing photos, videos and stories about them and yourself. According to Hruby, that personal touch goes a long way towards winning over potential clients.
Two: Always publish quality photos and videos and include short explanations of each one. Nothing discourages consumer confidence like pixilation or complete lack of contextual information.
Three: Have at least two administrators per page. That way, if one of you is hacked, the account won’t have to be scrapped.
Four: Videos need to grab people; it’s said that if you haven’t hooked a viewer within the space of three seconds, you’ve lost his/her interest.
Bess Yount, Patrick Hruby’s North American counterpart, dispensed a little of her own folksy promotional wisdom last year, in an interview with Fortune Magazine. She first recommends identifying and targeting the correct demographic, which she says is something people often have trouble with.
“When we dig in and find out what they’ve actually been doing with their ads, nine out of ten times they’re taking a general message and trying to reach out to a mass audience,” says Yount. She stressed that the brand’s message needs to “tell the right story to the right audience.”
Echoing Hruby’s previous statement about the crucial role mobile devices play in promoting your business via Facebook, Yount councils developing a strategy tailored specifically to mobile users, stressing the use of visually-arresting video and minimizing “slow build.”