Puerto Vallarta and the Riviera Nayarit are being jointly marketed under a 36-million-dollar campaign to promote Mexico’s tourist industry in the United States and Canada.
These are the first destinations to be showcased in the “Live it to Believe it!” campaign, which the Mexican Tourist Board launched recently before more than 400 guests at the American Museum of Natural History in New York.
Along with Mexico City, Los Cabos, and Cancun and the Riviera Maya, the Pacific resorts will be promoted through online media, TV and radio commercials, newspaper advertisements, billboards and advertisements on buses.
The joint promotional campaign follows a 10-million-dollar agreement signed by the Jalisco and Nayarit governments and the federal Department of Tourism in May to cooperate in the development of Vallarta and the Riviera Nayarit.