In a bold bid for publicity, a local representative of the leftist Party of the Democratic Revolution (PRD) has ditched her clothes while campaigning for a seat in Mexico’s lower house (Camara de Diputados).
Banners displayed across Guadalajara this week show Natalia Juarez topless, along with six other women, with only their hands covering their breasts.
Juarez, 34, teaches philosophy at the University of Guadalajara. She explained the images as a “provocative, different and unprejudiced” campaign to “demystify” the woman’s body.
“It’s an attempt to run a campaign that is different and cheerful, but also an invitation for people to reveal who they are and commit themselves,” Juarez added, not entirely convincingly.Governed by the right-wing National Action Party (PAN), Jalisco is one of Mexico’s more conservative states, meaning the images were sure to provoke debate. The idea of the campaign is “to make an impact and not go unnoticed” among voters, making the most of her scant financial resources, Juarez said. She also promised more images that “will also be controversial.”