Construction has begun on a new Patrón Tequila plant in the eastern Jalisco town of Atotonilco El Alto.
Company representatives indicate the project will cost around 120 million dollars and be completed in 2020.
In January of this year, Patrón was sold to Bacardi, the world’s largest privately held spirits company, in a surprising deal worth US$5.1 billion.
During the a stone-laying ceremony this week, Antonio Rodriguez, the distillery’s director of operations, boasted of Patron’s various attributes, which include, according to him, having introduced the world to the idea of “ultra premium” tequila, and of being a significant generator of employment. More than 600 new jobs will be created once construction is complete, the firm’s public relations department says.