Guadalajara will hold the title of World Capital of Sport  2020, a designation that Mayor Ismael del Toro reckons will bring 100 million pesos of extra income into the city. 

The designation is awarded by ACES Europe, a non-profit association based in Brussels which assigns every year the recognitions of European Capital, City, Community and Town of Sport.

According to the ACES website, chosen cities must display the “principles of responsibility and ethics, being aware that sport is a factor of aggregation of the society, improvement in the quality of life, psycho-physical well-being and complete integration within social classes in the community.”

ACES Europe is an official partner of the European Commission in the European Week of Sport. Del Toro said he plans to travel to Europe next week to receive the distinction in the European Parliament.

The holder of the title in 2019 has been Abu Dhabi, the capital of the United Arab Emirates.