Uber, Didi, Cabify, Avant, Yaxi, City Drive. There are copious ride-hailing apps to choose from nowadays in Mexico, but one solves boredom during traffic jams with karaoke.
Known as Easy Taxi, the young company operates in Chile, Peru, Brazil, as well as Guadalajara, Mexico City, and soon to be Monterrey.
“Like Uber, users can pay for trips using credit cards or cash over the smartphone application,” said Jaime Aparicio, regional director of Easy Taxi, which is owned by Maxi-Mobility, the same holding company as Cabify.
A pilot program was launched in January for affordable “Lite” and “Economy” trips in Mexico City, Puebla, Monterrey, Guadalajara, Querétaro and Mérida.
Since then, people seem to be enjoying it.
“I highly recommend downloading the application because it is a safe taxi service,” said Easy Taxi user Abigail Barbosa from Mexico City. “With the karaoke application, the trip is more fun.”
David Prado, Easy Taxi city manager in Monterrey, says the karaoke business model is conducive to young users leaving nightclubs late at night or those who want to keep the party momentum going between venues.
Jacob Atkins