TV Azteca takes on Donald Trump

“Sadly, the American dream is dead,” said Donald Trump last June when he announced his candidacy for U.S. president.

Mexican network TV Azteca has used a clip from that moment in a commercial for a key upcoming Mexico-U.S. soccer match it will broadcast in October. TV Azteca seeks to channel the disdain that Mexicans feel for Trump, who bashed Mexican immigrants early this summer, as a way to inflame passions before the game.