The Mexico Tourism Board has announced that a record-breaking 35 million international visitors traveled to Mexico in 2016, representing a growth of nine percent compared to 2015.
This growth is more than twice the global industry average, most recently reported at 3.9 percent by the World Tourism Organization in January 2017.
Additionally, tourism spending by international visitors grew even faster, at 10.4 percent, highlighting the strength of Mexico’s appeal to luxury travelers, interest in multi-destination visits, and demand for Mexico’s gastronomy, artisanal goods and shopping offering.
The Mexico Tourism Board’s recently announced 2017 tourism development strategy included a focus on developing expanded products and personalized marketing campaigns focusing on areas such as luxury, weddings and romance, diving, biodiversity and nature, culture, gastronomy, high-profile events, sports and adventure, as well as programs for audience segments such as millennials, LGBTQ and retirees.