While citizens of many countries will express their love for each other on Monday, February 14, by recalling the exploits of a 3rd century Christian martyr, Mexico simplifies the matter, preferring to refer to this romantic occasion as El Dia del Amor y la Amistad (day of love and friendship).
That doesn't mean Mexicans take their Valentine's Day any less seriously. Cards are not so much of a big deal here, but flower, teddy bear, candy and balloon vendors will be stacking up the sales.
Expect restaurants to be full, too.