Cartel’s giveaway strategy aims to win over public

They are regarded by many as a scourge on society, a cancer that ruins the lives of thousands, ensnaring Mexico in a vice-like grip of perpetual violence and constant fear.

But to young residents of a working-class Guadalajara neighborhood, they were simply kindhearted folks, brightening their lives with holiday cheer … and an avalanche of gifts to boot.

These goodwill-bringing Samaritans were—allegedly—members of the feared Jalisco Nuevo Generation Cartel (CJNG), who, in what is becoming an annual ritual, distributed toys to boys and girls in the city’s Colonia Retiro just prior to Christmas.

A video posted on social media platforms December 24 shows a convoy of around a dozen pickups—adorned with flashing lights, reindeer figures and an inflatable Santa Claus, and all with their license plates covered up—loaded with gifts circulating along Retiro’s main drag, lined with hundreds of cheering neighbors.

Please login or subscribe to view the complete article.