US footwear giant & Huichols team up
A hipster alert resounded through Guadalajara and a sea of black-clad “under 30-something’s” descended on Andares Mall last Thursday as Boutique Elnierika hosted a launch party for a limited edition sale of VANS footwear – not just any model of the globally popular skateboard shoe, mind you, but sneakers and high-tops with designs created and hand-sewn by Jalisco’s native Huichol Indians.