Exploration, creativity, innovation, art, design, multimedia installations, concerts, workshops, talks and exhibits. That’s what organizers say you can find at the sixth MOD (Monitor Digital) Festival de Arte Digital (Festival of Digital Art), running at the LARVA (Laboratorio de Arte Variedades) in downtown Guadalajara from Tuesday, August 19 through Sunday, August 24.
Strangely, perhaps, this festival is not headed by an earnest young geek but Margarita Sierra, a 50-something former director of the International Book Fair (FIL) for 15 years. She talks about “demystifying” a rapidly evolving genre by allowing artists, aspiring artists and the simply serious to interact and learn more about the thought processes behind the technology.
In its early years, the festival moved around in search of an adequate location but at LARVA, a cultural center converted from an old-style majestic move theater, it has found its true home. Its large, dark hall is the ideal center point to demonstrate artists’ magical creations, especially those using 3D projection mapping techniques.
The festival will feature digital art professionals, artists and designers from all over the American continent, who will share their experiences and skills with the Guadalajara public.
This celebration of digital culture will not be for everyone but will certainly satisfy a growing community of digital art enthusiasts and enlighten art enthusiasts whose minds are open to the changing landscape of new media.
To see the full MOD Festival program visit http://monitordigital.com.mx.
LARVA is located at Ocampo 120, corner of Av. Juarez in the city center. The festival also spills over to the exhibit halls of the Ex Convento del Carmen (Juarez 638).