Tourism in Mexico is one of its greatest sources of income. But according to tourism reports, tourists are drawn mainly to the country’s major sites, such as the plazas and museums of Mexico City, the wonders of such antiquities as Chichen Itzá and the beautiful beaches of Puerto Vallarta.
In order to spread the tourism wealth, Mexican tourist officials have been focusing on the selection of what they call “Pueblos Magicos,” or Magic Towns, all over the country. The program highlights and invests in the extraordinary qualities of some of Mexico’s revered but little-known locations in an effort to encourage tourism.
To qualify, a city must demonstrate a mix of historical, cultural, aesthetic and unique qualities. And, not surprisingly, Ajijic is now in consideration as one of these Magic Towns.