La Casa del Tequila is a coordinated effort to promote the culture of tequila, a drink of great importance to Mexico’s national identity and economy.
It was opened in a collaboration of the Tequila Regulatory Council and the National Chamber of the Tequila Industry, with support from the Jalisco Ministry of Tourism and the Guadalajara Municipal Government.
“It is truly an honor to witness the opening of a new museum in Guadalajara, I want to emphasize that the Casa del Tequila is not just any museum, it is a very special museum that fills a gap in this city,” said Guadalajara Major Jorge Aristoteles Sandoval Diaz.
La Casa del Tequila has several themed rooms which provide information regarding the origin, classification, labeling and production process of tequila. With 1,201 different bottles, one room holds the Guinness World Record for the largest number of tequilas on display.
Tequila continues to grow in popularity both domestically and abroad. The total production of 100-percent agave tequila from January to September 2011 came to 115.3 million liters, an increase on the same period last year, while the exports of 100-percent agave tequila has risen by 20.28 percent since last year.
The tequila industry is currently a secure source of income for more than 30,000 families, while the drink also holds a strong cultural significance. “Its woody flavor, together with the notes of a mariachi, reveal our wealth, our folklore, our culture and our idiosyncrasies,” said Sandoval Diaz.
Located on Calle Independencia 336, in the historic center, La Casa del Tequila hosts two professional tastings of tequila a day for adults only, with seating for 18 people from midday to 1 p.m. and 5-6 p.m.