Accompanied by luchadores in fearsome looking wrestling masks, new Zapopan Mayor Pablo Lemus Monday kicked off an eye-catching pedestrian safety campaign that also highlights the dangers of using cellphones while driving.
In its initial stage, the campaign, known as Luchadores Viales, will run on weekday mornings and afternoons through the end of October at 14 busy Zapopan intersections. The “wrestlers” – young volunteers, as well as municipal and state employees – will be advocating “respect for pedestrians and cyclists” as well as watching out for drivers using their cellphones, and highlighting their misdemeanors.
Lemus got the initiative underway Monday, October 5 at the corner of Parres Arias and Periferico, near the Telmex Auditorium and University of Guadalajara social sciences campus, considered one of the most dangerous intersections in the city. He was accompanied by Servando Sepulveda, the director of the Secretaria de Movilidad (Semov), the state transportation agency.
Among other busy intersections the volunteers visited this week were Lopez Mateos and Moctezuma, Patria and Mariano Otero and Lazaro Cárdenas and Niño Obrero.