Whether they like it or not, the citizens of Jalisco will be subjected to an incessant barrage of political propaganda over next three months as the election season roars into top gear and candidates work overtime to influence the hearts and minds of voters.
Besides a new president of the nation, up for grabs in Jalisco on election day (Sunday, July 1) are the governor’s post, 125 mayoral seats, the entire State Congress (39 seats), federal deputies and senators.
“Official” campaigning began March 31 with seven registered candidates vying to win Jalisco’s top job, presently in the hands of Aristoteles Sandoval of the Partido Revolucionario Institutional (PRI).
Polls suggest – and most analysts believe – that the governor’s race will morph into a tight contest between the PRI’s Miguel Castro and Enrique Alfaro of the Movimiento Ciudadano (MC), the former mayor of Guadalajara.
The battle promises to be a contrast in styles.
Alfaro’s feisty “man of the people” modus operandi is diametrically opposed to Castro’s measured, more disciplined approach to politics. The difference in their strategies was clear from the outset, as both candidates kicked off their campaigns last Sunday at large public gatherings.
Vowing sweeping reforms to give Jalisco more autonomy and a bigger say in its own decisions, Alfaro launched a campaign promise/slogan to “Refundar Jalisco” (Refound Jalisco).