Guadalajara’s thirst for setting new Guinness records shows no sign of abating any time soon.
Another attempt at a new record will take place Sunday, March 24, when around 1,200 people will gather in the Plaza de Liberacion to imbibe tequila.
Yes, that’s right tequila lovers. The city hopes to register a new Guinness record for tequila tasting, currently held by Toronto, Canada, which was set in September 2013 with 864 participants.
Sunday’s event, sponsored jointly by the Cámara Nacional de la Industria Tequilera (CNIT) and Guadalajara city hall, will commemorate National Tequila Day and is scheduled to start at 5 p.m.
Jalisco Tourism Secretary Germán Ralis said the axing of the federal tourism council, the Consejo de Promoción Turística de México, means that state agencies now have to come up with creative strategies to promote their products on the international stage. Setting a new tequila tasting record will “send a message across frontiers that great and memorable events happen in Jalisco,” he said.
People who wish to participate in the tasting can sign up Sunday afternoon at 15 booths that will be installed in the Plaza Liberacion. They must show an official ID, and provide an email address.
The tasting, or cata in Spanish, will be hosted by master tequilero Jaime Villalobos Díaz. A musical group will provide entertainment.