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Last updateFri, 27 Mar 2020 10am

Minerva Beer outpaces all the competition

Although the craft beer market in Mexico has exploded in recent years with dozens of micro-breweries coming out with interesting new products, as with most things in the world of business, the big players tend to come out on top in the end.

As expected, Guadalajara brewery Minerva reported another successful year, ending 2019 with a whopping 53-percent market share of the Mexican craft beer market, according to Carlos Nava, the company’s director general.

This was achieved mostly through a 15-percent expansion of its points of sale, increasing its supply to bars, restaurants and supermarkets, not only in Guadalajara and Mexico City, but also Monterrey, Playa de Carmen, Tulum, Guanajuato and Queretero.

Despite these numbers, 2019 was a difficult year for the beer sector, with sales in restaurants and bars falling nationally by two percent.

Minerva started life in 2003, naming itself after the busy Guadalajara glorieta (traffic circle) featuring a statue of the Roman goddess of wisdom and strategic warfare.

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