For all of our long-standing griping about our commercial Christmas, and how quaint it used to be when we were getting oranges, handkerchiefs, ties and stockings, the truth is Christmas really isn’t commercial enough, according to people who understand the economics.
After all, gift-giving is what the season has been about for decades. And of course today, we empty wallets, fill up credit limits and pawn guitars. Close to 60 percent of all retail sales each year take place around the Christmas holidays. The rest of the year it appears we shoplift.
It all started with the iconic first gifts of gold, frankincense and myrrh. But what baby would know what to do with these gifts? If the kings were smart they would have had Plan B gifts to avoid disappointment: possibly a pacifier or a mobile.
The point here? Everybody needs to be happy during the holidays. It’s just expected. So please consider:
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