Chapala Red Cross board chairman Oscar España (L) joins Mayor Joaquin Huerta and his wife Marisela Navarro for the official kick-off of the annual Cruz Roja Colecta fundraising drive.
Similar events took place in Ixtlahuacan de Membrillos, Jocotepec and Tuxcueca. Authorized volunteers carrying the distinctive Colecta piggy banks will be seen roaming the lakeshore region to collect coins and bills until the campaign closes on April 17.