It comes around once a year, and when it does, it brings a whole lot of noise and celebration to Greater Guadalajara, laced up in trajes de charro and gently swelling strings, belting brass and rhythmic guitar. A small army of Mariachis will descend on the city this August 29 for the International Mariachi Festival, bringing with them all the prestige and flair of centuries of tradition paired with a well-oiled cultural event.

Every Thursday and Sunday La Banda de Música del Estado plays for free in the Plaza de Armas.

The state’s fourth annual cultural festival is held Saturday, August 11 with various free performances in downtown Guadalajara beginning at 11 a.m.

The Jalisco Cultural Secretariat is presenting a series of films at the Guillermo del Toro Theater in the Instituto Cultural Cabañas and the Video Sala of the Ex Convento del Carmen during the month of August from Wednesday to Sunday.

Guadalajara’s 19th International Mariachi and Charreria Festival takes place from August 29 until September 9.

Back from his second year studying at London’s Royal School of Ballet, Tapatio dancer Esteban Hernandez will perform in Guadalajara at the Foro de Arte y Cultura (Fray Antonio Alcalde 1451, Miraflores) on August 2.