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Savvy publicity tactics

Lakeside organizations and businesses can take various avenues to publicize their activities and products, getting maximum mileage by putting out the precise information needed to attract clientele. However, some pitfalls may cause advertising pitches to go awry.

pg12aThis email address is being protected from spambots. You need JavaScript enabled to view it.." />Many advertisers nowadays rely heavily on social networks to get the word out. Alas, Facebook users often have to scroll through a slew of extraneous topics before hitting on topics that appeal to their social life agendas. Sometimes, these ads contain only sketchy details. Algorithms may scramble up the threads, making it hard to find something one wants to refer back to later.

The Guadalajara Reporter is one of the community’s most useful sources to keep abreast of local events, places to eat out, shopping options and service providers. Regular content includes free plugs in the weekly Chapalac Happenings and Ribera Arts Review columns where readers can find listings of current events tied together in concise blocks. Our pages also offer paid advertising space and some feature articles on pertinent subjects. But, publicists should pay attention to our deadlines so readers have ample time to plan their outings in advance.

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