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Last updateThu, 03 Sep 2026 6pm

The gentrified World Cup? A look inside FIFA’s pricing fiasco

The ticketing process for the 2026 World Cup has been widely described as a fiasco, enraging soccer fans who find the high prices and confusing purchasing system unacceptable.

But a strange new dynamic is emerging: even as official tickets vanish for marquee matches, secondary platforms are flooded with unsold inventory, and prices for some games are starting to crater.

Guadalajara unveils World Cup Fan Fest plans

With a month to go before the start of the 2026 World Cup, FIFA has “taken control” of Plaza Liberación in the city’s historic center — including its underground parking lot. The extensive square will be the site of the official FIFA Fan Festival from June 11 to July 19.