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Last updateThu, 13 Aug 2026 5pm

Seaweed crisis chokes Riviera Maya, but is scourge becoming a silver lining for Mexico’s Pacific Coast?

As record-breaking blankets of sargassum continue to smother the turquoise shores of Quintana Roo, a quiet shift is underway. Travelers fleeing the stench of rotting seaweed along the Cancún–Tulum corridor are increasingly looking west — and Mexico’s Pacific coast resorts may be the unexpected beneficiaries.