Mariachi Festival schedule Aug. 29-Sept. 7
It comes around once a year, and when it does, it brings a whole lot of noise and celebration to Guadalajara, laced up in trajes de charro and gently swelling strings, belting brass and rhythmic guitar. A small army of mariachis will descend on the city August 29 for the International Mariachi and Charreria Festival, bringing with them all the prestige and flair of centuries of tradition paired with a well-oiled cultural event.