Legend, a 190-meter mixed-use tower in the upscale Andares district which broke ground on May 24, is set to become the tallest building in Guadalajara.
This ambitious project spans over 110,000 square meters and will feature luxury residences, a Canopy by Hilton hotel, boutique retail shops, and office spaces.
The project’s construction is spearheaded by Skidmore, Owings & Merrill (SOM), a Chicago-based architectural, urban planning, and engineering firm. In a press release, the firm’s design principal, José Luis Palacios, emphasized the use of “hand-chiseled concrete” to give the building “a unique, textured look ... blending local cultural elements with contemporary architecture.”
Standing tall at 52 stories, Legend will have 7,500 square meters of office space, 190 hotel rooms and 178 residential units. It is designed to promote indoor-outdoor living, featuring lush courtyard retail at the base and wellness amenities on its terraces, SOM said. The project is set for completion by 2029.
Gerardo Alcántar of Trust Capital Partners, the main financiers of the project, told El Economista newspaper last year that the upmarket Andares zone, as well as other parts of Guadalajara, are attracting more and more medical tourists due to the presence of important hospitals such as Puerta de Hierro, Real San José and another under construction by Grupo Ángeles.
Stressing that the Legend project is all about innovation and quality, Alcántar disagreed when asked by El Financiero if there was any danger that the high-end accommodation and hotel boom might be reaching its peak in Guadalajara. “If the luxury market represents one percent of the world’s population, that’s 800 million souls,” he replied. “People from this market will come (not only) from the United States and London, but Venezuela and Colombia. Money didn’t disappear overnight with the Covid pandemic.”