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PV awaits huge influx for Pride week

Puerto Vallarta will receive 22,000 visitors for the 11th edition of Vallarta Pride, scheduled May 17 to 26. 

Around 60 percent of the visitors will be foreigners, mostly from the United States and Canada,  the organizing committee confirmed, although groups are also expected from England, Spain, Finland and the Czech Republic.

According to Luis Villaseñor, general director of the Puerto Vallarta Tourism Trust, a public body that manages state revenues derived from the lodging tax, LGBT+ tourism accounts for 38 percent of Puerto Vallarta’s annual revenue, about 17 billion pesos, from approximately two million visitors from this segment.   He also pointed out that Vallarta was the first destination in the country to implement a public policy for the promotion of and attention to LGBT+ tourism.

It is estimated that 70 percent of sales at hotels, bars, restaurants, art galleries, clothing and jewelry stores in Vallarta’s Romantic Zone result from LGBT+ tourists.

As well as the opening March Against Homophobia parade on Saturday, May 17 featuring 55 colorful floats, the official agenda of activities for the event includes three- and six-kilometer running races, a sunset pet parade, a three-day cultural and leisure fair in the Lázaro Cárdenas Park, music and fashion shows, boat trips, beach parties, a performance of the play “Fierce,” written and directed by the renowned Mexican playwright César Enríquez, and more. See further details at vallartapride.org.

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