US expert is guiding spirit in world of tequila
David Ruiz would say he was born into his current line of work. He’s an independent tequila consultant, sharing knowledge of Mexico’s most famous spirit with a diverse clientele, from private label brand developers and venture capitalists to bartenders and sommelier-professors. You can find him escorting foreigners around Jalisco, starring in online videos (how to choose a proper tequila drinking glass) and organizing the World International Tequila Conference.