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Beguiling postcard history hits the market

“Lake Chapala: a postcard history,” Tony Burton’s latest literary tour de force, is hot off the presses, ready to engage curious minds with a treasure trove of historic data and 150 reproductions of vintage postcards published between 1900 and 1960.

pg9Between the author’s fluid and coherent prose and his selection of images, readers will be tempted to dive straight away into a veritable page-turner.

The book opens with a chapter on the genesis and early evolution of the nation’s tarjeta postal industry, appropriately titled “Wish you were here: picture postcards in Mexico.” It tells the story of entrepreneurs and companies that got things rolling.

The next chapter, “By boat, stagecoach and train,” delves into the modes of transportation that originally played a vital role in sustaining local economic activity and delivered the first wave of Mexican and foreign travelers who discovered Lake Chapala as an amenable vacation destination.

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