New law protects against false medical claims
Purifimax promises to wash the liver, improve digestion, balance metabolism, clean toxins in the blood and facilitate weight loss. It comes in a reassuring white and blue bottle of 60 pills for about 500 pesos. But starting February 17, Purifimax and other miracle products will no longer be able to make such claims in their marketing. According to a new law signed by President Felipe Calderon, the Federal Commission for Protection against Health Risks (COFEPRIS) will have the power to shut down any advertising campaign for products making such sensational claims.