Last updateFri, 16 Feb 2024 12pm


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The Super Bowl avocado exodus

Mexico will send more than 110,000 tons of avocado to help feed sports fans during the 2024 Super Bowl on Sunday, February 11.

The Agricultural Market Consulting Group predicts an economic windfall of $US259 million for farmers in Michoacan and Jalisco, the only two states permitted to export avocados to the United States.  Although that figure is six percent higher than a year ago, it represents only a three percent increase in the total tonnage of avocados expected to head north for the annual sporting event.

Since February 2022, avocados, sometimes referred to as “green gold,” have been one of the main products affected by the increase in fertilizer prices unleashed by the war between Russia and Ukraine.

Other pertinent facts about avocados: Astonishingly, 85 percent of all avocados cultivated in Mexico is shipped to the United States. Avocados are ranked fourth in exports of “consumables” from Mexico, surpassed only by beer, tequila and berries.

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