More than 1,000 motorcyclists gathered in Guadalajara for the “Rodada por la Libertad” (Ride for Freedom) to promote safe and responsible riding, emphasizing respect for traffic laws and the use of protective gear.
The bikers assembled at the Minerva Glorieta before riding to notable sites around the city, including the Millennium Arches and Akron Stadium. The rally attracted members of various motorcycle clubs, some of whom expressed frustration that motorists and the media often presume bikers are always at fault in accidents involving motorcycles.
The rally’s primary goal was to highlight motorcyclists’ responsibilities, such as wearing helmets, gloves, and reflective vests to enhance visibility. Another aim was to underscore the importance of parents or guardians ensuring teenagers understand road rules before they begin riding.
According to the latest data, around 850,000 motorcycles are currently in circulation in Jalisco, with an average of 250 new registrations daily.
Recent measures have made obtaining a motorcycle license more stringent, with the Jalisco Transportation Department now requiring applicants to complete a brief online course. Fines have also increased.
The rally was organized by Italika, the Mexican motorcycle manufacturer that is part of Grupo Elektra, owned by Mexican billionaire Ricardo Salinas Pliego.