In 2026, Guadalajara will host ITB (Internationale Tourismus-Börse) Americas, the region’s leading trade show for the global tourism industry.
A sister event to ITB Berlin, which has been held since 1966 and has grown to become the largest and most important tourism exhibition in the world, ITB Americas will attract exhibitors from national tourism boards, travel agencies, airlines and airports, hotel chains and resorts, travel technology companies, tour operators, and other businesses related to travel and tourism.