Mainstream media in both Mexico and the United States lost a useful opportunity when they produced the internet era’s requisite undernourished obituaries (the best: Associated Press) of former Mexican president (1982-1988), Miguel de la Madrid, who died April 2, at 77. He and his presidency are both basic and critical tools to understanding Mexico today – but not because de la Madrid was a dramatically innovative, or transformative chief executive. He is pertinent today primarily because his former long-ruling party, the Institutional Revolutionary Party (PRI), is expected to return to power in the mannequin-like figure of Enrique Peña Nieto, former governor of the State of Mexico, which surrounds Mexico City. And because Latin America’s drug war isn’t working, Peña Nieto, whose PRI has a disastrous past of colluding with drug traffickers, is making grand promises to overhaul the current policy and reduce violence in general.